| What is the Secured
Seal? |
The VeriSign Secured Seal is a trust mark
available for display on any Web site that protects its
customers' confidential information using VeriSign services.
Specifically designed and tested for its communication
value, the VeriSign Secured Seal indicates to online shoppers
and other site visitors that your organization has chosen
the very best SSL and/or payment processing solution to
help protect their credit cards and other confidential
information.
Be sure to display the VeriSign Secured Seal and let your
visitors know they're guarded by VeriSign's expert solutions. |
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| Why should I display
the Secured Seal on my Web site? |
| With the recent surge in phishing, identity
theft, and other online scams, the VeriSign Secured Seal
is an indispensable tool in your effort to improve your
customers' perception of safety when they do business
online. 85% of Americans are concerned that they may be
a victim of identity theft, with 37% believing that online
purchasing poses the greatest risk. 56% of Americans report
they are protecting themselves from identity theft specifically
by limiting their purchasing to "reputable"
Web sites.
The VeriSign Secured Seal, included with every VeriSign
SSL Certificate is one of the most recognized trust
marks on the Internet. Displaying the seal on your Web
site reassures visitors and can lead to increased visitor-to-sales
conversions, lower shopping cart abandonment, and a
larger average purchase price.
All you need to do is copy and paste a small line of
code to your home page and any other page on your Web
site where you want to display the VeriSign Secured
Seal. When visitors click on this seal, they instantly
view a VeriSign-generated pop-up window containing information
assuring them that transactions with your site are protected. |
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| How much does the
Secured Seal cost? |
| The Seal is included free-of-charge with
a VeriSign SSL certificate. |
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| What are the differences
between this and previous security marks? |
The VeriSign Secured Seal is the latest
and most advanced in providing your customers with well-recognized
trust marks to inform people online that the sites they
visit are protected.
The VeriSign Secured Seal offers a new design. This design
has been extensively tested with a broad sample of online
shoppers worldwide and demonstrated to communicate safety
and security more effectively than any other popular online
trust mark. Comparing this seal against the eleven other
most popular online marks, the VeriSign Secured Seal ranked
highest by a wide margin in perceived safety of visitors'
information, perceived trustworthiness, purchase likelihood,
and overall preference. Test subjects also ranked VeriSign
as the most recognized of the tested marks.
Clicking on the VeriSign Secured Seal displays a dynamically
generated pop-up window describing the VeriSign services
you have implemented to secure your customers' online
experience. That way you'll get credit for the full range
of VeriSign security services you employ on your site. |
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| Which Web sites
are entitled to display the Secured Seal? |
| Today any site employing a VeriSign SSL
Certificate, including Secure Server ID andGlobal Server
ID, and Managed PKI for SSL services can display a VeriSign
Secured Seal. |
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| How
come there is no time and date stamp or organization name
on the latest version of the Secured Seal? |
| After extensive market testing using almost
one thousand subjects across four continents, VeriSign
determined that online shoppers prefer a clean, simple
seal design with maximum recognition. Therefore the company
shifted the date and time and SSL customers' organization
names onto the seal's verification page. |
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| What are the system
requirements for the Secured Seal? |
| The VeriSign Secured Seal uses JavaScript
and can be served from VeriSign with or without Flash
content. The Flash content provides animation and is preferred
by the majority of VeriSign customers. However, if your
Web site does not support Flash content, VeriSign provides
a non-Flash version of the seal as well. |
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| Where should I
display the Secured Seal on my Web site? |
| You can insert and display the VeriSign
Secured Seal on any Web page within the domain for which
you employ VeriSign's SSL or payment processing services.
Insert the VeriSign Secured Seal within your Web site
wherever you want your site visitors to be aware of your
site's authenticity and security. We recommend displaying
the VeriSign Secured Seal in several places on your Web
site.
- On your home page near other Web site information
and links
- Near the top of all SSL-enabled pages, particularly
shopping carts and checkout pages
- On all pages detailing the security or privacy protection
you provide to your online customers
- In any other location that seems appropriate
To achieve best results you should place the VeriSign
Secured Seal above the fold so that site visitors can
see it without scrolling. Place the seal in proximity
to Checkout buttons and other locations that will associate
it with the appropriate functions on your site. |
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| What size and background
should I use? |
In addition to providing a choice between
Flash and non-Flash formats, VeriSign also offers the
seal in three sizes and two background types.
Most Web sites prefer the Flash version of the seal for
its increased recognition factor and its overall contribution
to creating a high-end experience on the site. Unless
your site does not support Flash content, we recommend
this version.
The transparent background achieves the best results for
most sites. Sites with dark backgrounds typically work
better with the white background because the detail of
the mark is more clearly visible.
The most popular seal size is the medium level version.
The large seal will give you the greatest visibility for
the VeriSign Secured Seal, and we recommend it in cases
where the Web site's design supports it. If screen space
is extremely tight on your site, the smallest size may
work best. There is no need to worry about bandwidth consumption
when considering which size to serve. VeriSign serves
up the seal directly so that you don't have to. |
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| How
do I install the Secured Seal on my Web site? |
| When you purchase a Secure Site or Commerce
Site solution, within 24 hours after your certificate
is issued, instructions for installing the Secured Seal
on your Web site will be automatically sent to the technical
contact e-mail address provided during the SSL Certificate
or payment service enrollment process. |
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| How do I change
the language on the Secured Seal? |
| In order to maximize recognition potential
for the VeriSign Secured Seal (and consequently its value
to you when you display it), all worldwide versions of
this seal contain the phrase VeriSign Secured in English.
Each seal also contains a message to click on the seal
for verification. (This term is verify in English.) This
message is available in thirteen different languages.
If you prefer to display this message in a different language
that you use today, you must download and install that
version of the VeriSign Secured Seal. |
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| Why can't I get
a version of the seal in GIF format with a transparent
background? |
The reason it does not offer a transparent
background GIF version of the Secured Seal has to do with
a graphic technique called dithering.
Dithering is the method by which graphic artists draw
curved lines in pixilated formats such as GIF images.
The nature of computer graphic images is that the pixels
occur in rows and columns. As a result, curved lines such
as those on the Secured Seal can have a jagged quality
if done incorrectly. We all have seen these images on
the Web. Dithering gets around that problem by using "halfway"
colors in those pixels that ideally would contain part
but not all of the curved line. Even though they are pixels
of a different color, your brain smoothes them out in
your perception, seeing a single curved line where in
reality there are many different pixels.
These schemes can get quite sophisticated and can use
a variety of colors to better smooth the perceived line.
Unfortunately, this technique requires a known line color
and a different known background color. In the case of
a transparent background GIF image, the background color
could be anything at all. Therefore a dithered image based
on a background of, let's say, white (as the white background
image is), will look terrible on a background of any color
except white. With millions of potential background colors
to choose from and an infinite number of background patterns,
it is impossible to provide dithered images that will
account for all backgrounds.
So how does VeriSign offer a transparent Flash seal? The
Flash reader includes capabilities to provide this blending
on the fly based on the two colors and the shape of the
curve. We take advantage of those capabilities to offer
a transparent background.
The upshot of all this is that we are able to offer Flash
seals with both white and transparent background and GIF
seals with white backgrounds only. We hope one of those
treatments is successful on your Web site. |
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| What if I liked
the previous seal better? Can I post that seal instead? |
| It is important to understand that the Secured
Seal has been scientifically tested to communicate security
and trust as effectively as possible. The current implementation
of the Secured Seal is demonstrated to be more effective
in this mission than previous trust marks. That means
you can expect the Secured Seal to provide the best results
possible in maximizing the number of transactions taking
place on your Web site. Because the newest Secured Seal
is the most effective seal in terms of aiding your Web
site in achieving its intended results, it is making exclusively
this newest seal available to its customer base. |
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| Can I customize
the Secured Seal? |
| Do not modify the Secure Site Seal in any
way. Your unique Seal is a symbol of your website's authenticity
and security and any change to it diminishes its value.
To best display the Seal on your website, we offer three
sizes to choose from, as well as a transparent or white
background option. |
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| Why does my organization
name get cut off on the displayed Seal? |
| The Seal can display your organization name
on up to two lines of approximately 16 characters each.
Any remaining characters at the end of the second line
are not displayed on the Seal. However, the full organization
name always appears on the Seal splash page when a customer
clicks the Seal. |
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| Why isn't my Seal
showing up on the pages I inserted it on? |
| There are a number of reasons why the Seal
may not appear: The Seal enrollment database
has not been updated with your common name.
When installing the Seal for the first time for a specific
common name, VeriSign must add your common name to the
database. In most cases your Seal will be available
for display within 2 hours. However, if your Seal does
not display within this time, please allow up to 24
hours for Seal enrollment processing before contacting
VeriSign Customer Support.
The common name is misspelled or incorrect.
The common name must be entered exactly as it was entered
for the certificate. For example, if the certificate's
common name is www.verisign.com, enter the complete
common name, including www. Do not include http:// or
https:// in the common name.
Published pages containing the Seal script
are not on the domain secured by your certificate.
The pages on which you want to display the Seal must
be on the Web site identified through the certificate's
common name. Loading the pages on a different site (including
a test server with a different domain name) will result
in the Seal not displaying correctly or other error.
The Seal JavaScript has been corrupted.
Re-generate the script and re-install it in your Web
pages. Make sure to copy the code from the Seal installation
page and paste it directly into your HTML. Because e-mail
and word processing applications often insert characters
and formatting that can corrupt this script, please
do not copy and send the script via e-mail or other
document.
Other coding in the Web page's HTML prevents
the Seal from displaying.
Review and test the Web page's code to ensure an image
can appear where you want the Seal to. For example,
insert any static GIF image in the location you want
to display the Seal. Open the page to confirm the image
appears. |
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| How do I provide
feedback for the Secured Seal? |
| Please provide feedback to info@niftetrust.com |
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| Where
can I report misuse of the Secured Seal?
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